Being in the media’s interest can be very challenging, but being the wife of an active politician can be really difficult at times. That was what Cindy McCain found out on her own after her husband entered the first race for the Senate. People want to know everything about you: what you eat, what you buy, where you spend your day. The more intimate information there is the better for the readers. If in the year 2000 the biggest concerns were tabloids and television, now the internet has taken over and the political spouses are getting more and more criticism on blogs, forums and various specific sites.
What can a wife of a political figure do to avoid getting a bad rap? Not much, since every person has a different view on right and wrong and on appropriateness or inappropriateness. Everything you do can be interpreted as a good or a bad thing.
The lesson most political spouses learned over the years, is to ignore as much as they can of the speculative information in the media, while they try to maintain a balance in their personal and public lives. Their own moral code can be the best barometer they have in their decisions. Usually, keeping the best interest of their spouse in mind and focusing on support and charity fits their role best. If years ago, their main part was to go to dinners, barbecues, cocktail parties and look nice, now the world needs them in a more active position. The charity work may involve foundations and sponsorships, all kinds of recreational and entertainment activities that will raise funds for various causes. The USA has an important history regarding these types of charity games, being one of the first ones to be used for fund raising. So while the political candidate travels and makes speeches, the spouse needs to have her own public life to back him up. Sometimes the charisma a skilled political spouse can show, can even gain some important votes for her husband.