Urgent! Moulton Niguel WD in need of PR firm

"URGENT.  CONSERVE WATER.  SUPPLIES LIMITED.  CALL 831-2500"  This is the ominous warning I read on multiple street construction signs throughout Laguna Niguel's major  roads this weekend.  At first I thought it was some type of grassroots environmental campaign, perhaps members of ELF (Earth Liberation Front) who rented a few LED construction signs and parked them along the road, commanding the public to save this precious resource.  Interested, I called the number flashed across the sign and was genuinely surprised to hear the prerecorded message of the Moulton Niguel Water District.  Who in their right mind thought that these crude, ambiguous construction signs where an effective vehicle to convey a message?

Passing those signs in my car, I am left wondering, do I conserve now?  Shall I not drink the water in my Arrowhead Bottle?  Has our water supply instantly evaporated?  How long do I conserve for?  WHY is this so urgent?  And most importantly, WHO is telling me to conserve?   I followed up and found out that one of Moulton Niguel's main water storing facilities will be out of commission for about a week, so there is a need to conserve during that time.  However, MNWD's choice to convey such a message with  commands on road construction signs with no context does little to explain this and I sincereley doubt many memebrs of the public actually called the number to get more info.  MNWD, URGENT!  FIND A BETTER WAY TO COMMUNICATE WITH YOUR CUSTOMERS!

Comments

[Adam D. Probolsky]

They put a note in their last newsletter that is inserted with the water bill. Every one reads those right?

[Limited Govt.]

"COMMUNICATE WITH YOUR CUSTOMERS"

There are no "Customers" only the public trapped into a Government Monopoly. A one line note in the water bill should suffice. Any money spent on a consultant is taxpayer money down the drain.

[Seneca]

Limited Govt:

I agree with you, my critism is with the choice of using the signs, which by the way are not cheap to rent. It will not take a PR firm to tell them that.

[Limited Govt.]

Point well made - thanks for sharing.